Link your databases via Orb Number
Building a single view of customers across all internal databases is a critical component of effective marketing for any organization. The Orb Number is a unique, persistent numeric identifier associated with each business entity in the Orb database which remains constant. By matching records from your disparate databases onto Orb Numbers you can link your customer data across your entire enterprise.
Use Orb as a Reference Database for your MDM strategy
The Orb database is an accurate reference database of company information that you can use to ensure your data is standardized and kept up to date across your organization. At Orb we refresh our database every 30 days to ensure our clients have the most current account data in their sales and marketing systems.
Orb provides data matching services to ensure your data is updated on a regular basis depending on your organization’s needs.