Precise Company Identification

In the Orb database, company identification is based on the notion of business entity (not a website, location, etc.). A company can sell its web domain or move to another location – we track all such changes without losing company identity. In particular, we don’t merge companies that have the same name, and we don’t merge subsidiaries that share the same website and/or location. Business entities include both legal entities (e.g. corporations, LLCs, etc.) and sole proprietorships (as the majority of businesses in the U.S. are sole proprietorships).

Orb Number

Each business entity has a unique numeric identifier called an Orb Number. An Orb Number is constant: It does not change over time and will always be assigned to an entity. An Orb Number helps you solve key problems of customer data management:

  • An Orb Number can be used as a unique identifier in critical record-keeping applications, such as CRM and ERP: Customer interactions, billing transactions, and deliveries can be assigned to an Orb Number, and we make sure that this Orb Number is always assigned to the same company. This also means that you can store an Orb Number and can get updated information from our database about the company at any time.
  • Use Orb database as a master database to which you can include any additional information without the risk of losing the identity of the information.
  • Link disparate databases via Orb Number: By matching records from your disparate databases onto Orb Numbers, you link those databases together and identify duplicate records in each database.

Corporate Family Tree

With Orb’s corporate family tree, you can quickly identify company relationships across locations and ownership to discover new cross-sell opportunities. Orb provides two types of company family relationships: Headquarters/Branch or Parent/Subsidiary.

  • Headquarters represents the whole company. The headquarters address is stored as an attribute of the company profile.
  • Branch is a secondary location of a company. It has no legal responsibility for itself and is an arm of the company. A branch profile is stored separately from the company profile and refers to the parent as its attribute.
  • Parent is a company that owns more than 50% of another corporation.
  • Subsidiary is a company that is more than 50% owned by another company (parent) and will have a different legal business name from its parent company. A company profile that represents a subsidiary refers to the parent company as its attribute.


We focus on collecting information on U.S. companies with plans to expand globally in the future. . We strive to have every company, regardless of its size, industry, or years in business in our database. The areas that we cover include but are not limited to:

  • All public and large private companies
  • Medium and small companies, including young startup companies
  • Local businesses such as restaurants, car repair shops, laundromats, grocery stores and so on.

We pay particular attention to collecting the locations of large chains of supermarkets, restaurants, drug stores, etc. For example, you get accurate lists of all Walmart or Apple Store locations.

Sources of Information

All our data is collected from original public sources, such as company filings, company websites, press releases, and news. We do not compile or resell data from third-party data providers.

List of Standardized Fields

A company profile has the following fields:

  • Name
  • All names of the company, including different spellings, abbreviations, and DBA names
  • Website
  • All email and web domains of the company
  • Full address
  • Number of employees
  • Industry
  • SIC code
  • NAICS code
  • Phone
  • Fax
  • Email
  • Link to Linkedin profile
  • Link to Facebook profile
  • Link to Twitter profile
  • Link to Google+ profile
  • Link to YouTube profile
  • List of Business Categories (more specific than NAICS code)
  • Total funding
  • Last funding round year
  • Last funding round amount
  • Technologies installed
  • Logo
  • Favicon

Search Criteria

Values are normalized and assigned to companies to support search by the following criteria:

  • Look up a company by email or web domain: Email and web domains are uniquely assigned to a company, which can be tricky in the presence of a corporate family tree and a large number of hosting companies on the Web. By providing unique mapping, we make domain lookup simple for you.
  • Look up a company by name. Name is not a unique company identifier: For many names, you will find several different companies even if you reduce the search by location attributes. To simplify name lookup in our API, we rank the results so that you get the most popular company first.
  • Look up a company by filing ID: SEC CIK, EIN.
  • Build a list by any combination of the fields: location, NAICS, SIC, Industry, number of employee, revenue.

Additional Signal

We collect a wide range of signals about companies that help you to segment companies and run advanced analytics:

  • Social network accounts: Facebook, Twitter, LinkedIn, Youtube, Google+
  • Funding: total funding, last funding year, last funding amount
  • Technologies installed on company websites
  • Business categories that are much more precise description than NAICS

Vertical Databases

  • 100% U.S. education coverage: complete records (including industry, address, employee/revenue, website, phone, etc) for all public and private universities and colleges in the U.S. The data is very accurate data and includes a corporate family tree. Total number of organizations is 160,174.
  • U.S. Federal Government: All three branches with a corporate family tree. There are currently 480 entities.