Why I moved from a sales and marketing consultancy to a data provider

Following a 20-year career in sales and marketing consulting, I just joined Orb Intelligence as their head of business development. One of the main drivers for my decision was a conversation I had with a former client a couple of years ago. At the time, my former consultancy firm had just gone through an exercise […]

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Orb Intelligence Appoints New Head of Business Development

Orb Intelligence announced today that Alex Southworth has joined the firm to further develop their growing portfolio of enterprise accounts and consulting partnerships. Alex Southworth comes with a wealth of experience within the industry, having spent the last 15 years working in sales and marketing analytics, for ZS Associates and MarketBridge, where Alex was instrumental in acquiring numerous large corporate […]

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Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. If software is the engine driving modern B2B marketing, data is the fuel powering that engine. While there are many different types […]

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The Role of Data in Predictive Marketing

Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. But it’s only as good as the data fueling those algorithms. Predictive marketing tools: An overview Lattice, Infer.com, and Fliptop provide tools for predictive scoring of leads on the top of the funnel. InsideSales.com empowers inside sales teams with predictions as […]

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