Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. If software is the engine driving modern B2B marketing, data is the fuel powering that engine. While there are many different types […]

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The Role of Data in Predictive Marketing

Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. But it’s only as good as the data fueling those algorithms. Predictive marketing tools: An overview Lattice, Infer.com, and Fliptop provide tools for predictive scoring of leads on the top of the funnel. InsideSales.com empowers inside sales teams with predictions as […]

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